Frequently Asked Questions

While marketing agencies are, at times, essential to help you market in a particular channel, their approach is often very narrow and targeted to the small set of services they provide (digital ads, SEO, website design, social media management, etc.)

We take a much broader, end-to-end view of your sales and marketing and can develop a strategy for any part of our sales funnel, from getting more eyeballs and leads, to turning those leads into profitable customers, and finally getting repeat business and excellent reviews.

In fact, depending on your goals, you may not even need a marketing agency. But you do need a sales and marketing strategy if you want to grow your business, and that's where we can help.

Referrals are great, but they're unpredictable, and they don't always lead to the most profitable customers since you're not targeting a specific person or service - it's all random.

Our goal is to build you a predictable, repeatable, and scalable sales and marketing engine that can predictably bring new leads, profitable customers, and 5-star reviews to your business over a long period of time.

We agree, and that's why we're here to help. Your focus should be on leading your company and managing the day-to-day needs of your entire organization.

You have a set of skills and responsibilities that only you can do, and that's what we want you to focus on. We'll take care of your marketing and sales strategy to ensure you're growing your profits, and you can focus on what you do best.

Once we develop your blueprint and start implementing your new strategies,

The truth is you may not. With the lightning fast advancements of AI, many agencies are simply too expensive for the new alternatives - you may just need someone who can harness AI agents in the right way to provide you with all the benefits of a marketing agency at a fraction of the cost.

It also depends on where your limitations on your growth are coming from. If you don't have the right sales or service strategies or can't handle a higher volume of leads without sacrificing quality, then more marketing might not help.

Selecting, hiring, and managing an agency is hard and can be a huge distraction to your other priorities. That's where we come in. We've started agencies, worked in agencies and managed global agencies for Fortune 500 companies. We know how to get the most value from them and can tell you whether or not you even need them in the first place.

We firmly believe that not all marketing is created equal. If you didn’t see results before, it’s likely because the strategy wasn’t tailored correctly to your specific business, audience, and goals.

We take a data-driven approach, ensuring that every marketing dollar is spent on what actually works. We analyze past efforts, identify gaps, and create an end-to-end full-funnel sales and marketing strategy designed for lasting success.

You absolutely can—but is that the best use of your time? Effective marketing and sales takes expertise, time, and consistency. If you’re juggling everything else, your marketing efforts may not get the attention they need.

With a sales and marketing expert, you save time, avoid trial and error, and get better results faster.

Marketing agencies have low barriers to entry so there are so many of them! How do you know which one is the right fit for you? Furthermore, there isn't a licensing board or set of standards to ensure a minimum bar of quality, so many marketing agencies overpromise and underdeliver.

That's where we come in.

First, we'll tell you if you even need an agency in the first place (you might not!). If we determine that an agency will help you grow in the areas where you have weak spots, then we'll do the heavy lifting - selecting, hiring, and managing an agency. We've started agencies, worked in agencies, and managed global agencies for Fortune 500 companies - we know how to make sure you get the most value out of every dollar you spend with them.

And if it turns out that an agency won't help you grow, then we'll help you develop the right strategy that will - whether its fixing problems with your sales process, lead nurture strategy, service methodologies, or wherever your current limitations are.

We focus on transparency, measurable results, and a customized approach that aligns with your business goals. We don’t lock you into long-term contracts, and we provide clear reporting, so you always know what’s working.

We specialize in serving two types of local small businesses: 

Home service companies: Remodelers, home builders, HVAC, plumbers, carpenters, painters, electricians, etc.

Health care providers: Optometrists, dentists, veterinarians, etc.

While these businesses may look different at the surface, they are similar in many ways and utilize many of the same sales and marketing tactics to grow their business.

The additional benefit of serving two distinct types of businesses is that we're able to learn what works for one industry and apply it to the other, which keeps each of our clients ahead of the curve in their respective markets.

The short answer is YES. We have the talent, experience, and team to perform any of standard marketing tactics that help you get more awareness with the right people to generate the right kind of leads.

As we discuss your full sales and marketing strategy, we'll place these tactics into one of three buckets: 
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1) A service our team can provide
2) A service our team can provide with the assistance of AI agents
3) A service that we should find an agency for (and if you don't already have an agency, we'll help you find the right one and then help you manage that relationship so you get the most value from your agency partner(s))

The process to build a full-funnel growth engine is thoughtfully crafted to help us learn about your business and for you to build trust with us over time.

We'll start with a free growth audit in which we learn about your business, goals, and challenges and lay out where your current gaps lie.

Following that, you can order a growth blueprint, a document that lays out your full A to Z growth plan in a single place - the cost is only $1,995. It's a great opportunity for you to get a taste for how we work and is a steal of a deal for a comprehensive sales and marketing strategy that's 100% tailored to your business.

If you like what you see, you can hire us to implement your growth plan and we'll get started immediately.

You'll get access to a 24/7 dashboard that communicates the metrics that matter for your business. We also follow a regular rhythm to stay up to speed with each other on your success and trajectory.

Monthly: We'll schedule monthly updates to stay in touch and make any adjustments you'd like to see over the following month.

Quarterly: Every 3 months we'll do a quarterly business review in which we take a broader view of your results over the quarter to get a fuller picture of trends that we want to improve.

Annual: At the end of the year we'll do a comprehensive examination of all of your sales and marketing metrics and lay out your strategic sales and marketing plan for the coming year.

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Yes, you'll have 24/7 access to dashboards that will report not only your leads but also how your leads, pipeline, close/win rate, and more is affecting your bottom line. We'll connect all of the dots for you so you know where to push and be aggressive in growing your business.

Testimonials are nice but proof is so much better.

We've intentionally designed our processes so that you can personally learn how we work on your particular business without spending a ton of time and money. There are three steps to this: 

1. Free Growth Audit: This is a free service that gives you a quick view of where you have opportunities in your sales and marketing for growth. We sit down for an hour to learn about your business and then get to work, applying our decades of experience to uncover where you can get wins to boost your profit.

2. Growth Blueprint: If you like what you saw in your growth audit we'll map out the entire blueprint for exactly how you can solve the gaps in your sales and marketing - step by step with an abundance of detail.

This service costs $1,995 and gives you a low-harm way to get a taste for a) what its like to work with us and b) what you can expect from our work product

If you like what you saw you can hire us to implement the plan; if not you can do it yourself or hire a different company, but the blueprint is yours to keep.

3. Growth Engine: If you like our plan to grow your business, you can hire us to implement each and every detail, month after month. We have a flexible range of options available and you don't have to get locked into a contract if you don't want to.

Just about any company can offer you testimonials, (and many companies give away free work just to get them.) We think that real proof is a much better way to test us out and see if we're a good fit to grow your business.

Marketing and sales are not cost centers but are investments in your future revenue and profitability. You should be able to put a dollar in to your sales and marketing machine and get more than a dollar out.

We'll help you make more money in a few ways: 

- We'll maximize your leads, sales, and profit
- We'll optimize your spend with agency partners and determine whether you even need a marketing agency at all
- We'll free you from thinking about your sales and marketing strategy and managing an agency so you can spend time on the most profitable activities in your business to fuel even more revenue and profitability.

It's a win-win all around - don't waste any time getting started!

The most common way we measure our success in the companies we work with is by sales and profit before and after we start working for you.

Another common benefit is the additional time that you'll get not doing sales and marketing strategy yourself or managing an agency yourself - that's time better spent on the leadership activities only you can do, and nearly all of our partners find that's just as valuable as the additional profit directly from our services.